Big Fashion, Small Ethics LuisPablo Padres

Fashion has been a polarizing topic for centuries now. Whether it is the practices to make clothing, the audiences it is built around, or the messages it sends, there is always some sort of negative connotation to the industry. As with any industry, fashion brands face the stigma that the larger they grow, the more ethical compromises it must make. This project attempts to answer the question: is this a stigma? The larger a brand, the less ethical it is?

This project will individually analyze about 30 of the largest and most notable American brands and target 2 main data points: size and ethics. Size will be evaluated based on yearly revenue, while ethics will be evaluated by a developed Ethical Compliance Index. This index is calculated by 6 key metrics that focus on social and environmental responsibility. Beyond individual analysis, brands will be compared to each other based on their scores.

The goal to give consumers the tools and data necessary for them to make their own decisions of which brands fit their standards, and provide a more guided and autonomous consumer experience.