Sportswashing: The Rise of a New Propaganda

Sportswashing: The Rise of a New Propaganda by Sheriff Oseni

The premise of my project is centered around investigating an increasingly controversial topic in the sporting community. The term, sportswashing has become commonly used by the media to describe sporting events hosted or sponsored by nations, corporations & individuals who seek a positive improvement in public reputation. As a football enthusiast, I decided to use the 'beautiful game' as a case study into investigating this issue. Analyzing major football events since 1930, we review the controversial ones to discover if there is a process to this act. My project covers the evolution of this act, a history of involved parties and their corresponding financial investment, news headlines highlighting the media outrage and acts by involved parties in relation to this topic.