Giorgia Lupi is an information designer and Partner at Pentagram in New York.
Giorgia grew up in Modena, Italy. After receiving her master’s degree in Architecture, she earned her PhD in Design at Politecnico di Milano. In 2011, she co-founded Accurat, an internationally acclaimed data-driven design firm with offices in Milan and New York, before joining Pentagram in 2019.
Giorgia’s work is centered around her philosophy of Data Humanism, which was the subject of her first TED TALK in 2017. Her second TED TALK, “What Long Covid has Taught Me About Life (and Data),” was released in 2024.
Her collaborative personal data-collection project, “Dear Data,” is part of the permanent collection of the Museum of Modern Art, where in 2017 she was also commissioned by Paola Antonelli to create an original site-specific piece. In 2024, she published 1,374 Days: My life with long COVID, a visual OpEd in The New York Times, which was awarded the prestigious Compasso D’oro in 2025.
She is co-author of Dear Data, Observe, Collect, Draw—A Visual Journal, This is Me and Only Me, and her latest book, Speak Data. Giorgia also created a one-of-a-kind art book called Book of Life for Moleskine Foundation, telling her story through data represented by thousands of colorful embroidered stitches.
She has been profiled in The New Yorker, covered by Vogue, Vanity Fair, and Forbes, among others for her collaboration with & Other Stories, and featured in the Roku documentary series, Full Bleed.
Giorgia was named one of Fast Company’s “100 Most Creative People in Business” in 2018, when she also joined MIT Media Lab as a Director’s Fellow. She is also a member of the World Economic Forum’s Global Future Council on New Metrics, a Fellow of the Royal Society of Art, and a National Geographic explorer. She is part of the advisory council for the Data Visualization Society. She has been named three times as one of the 400 most creative people that shape America by Wallpaper.
Giorgia is the 2022 National Design Award for Communication Design winner presented by Cooper Hewitt, Smithsonian Design Museum. That year, she also received an honorary degree in Fine Arts from the Maryland Institute College of Art. In 2024, she was invited to become a member of Alliance Graphique Internationale.